The position of Chief Marketing Officer is vacant. The Chief Marketing Officer report directly to the Chief Operations Officer and forms part of the Member Service and Experience Division. The position is based at Head Office in Pretoria.

The total remuneration package for this position is negotiable based on qualifications and experience.

The Chief Marketing Officer be required to drive the strategic direction and operational excellence of the Member Service and Experience Division by providing support to the Chief Operations Officer through the following key performance areas (KPA’s):

Key Performance Areas (KPAs)

• Provide strategic leadership and oversight of the Scheme’s marketing, communication, brand management strategy.

• Develop and implement innovative marketing strategies to advance GEMS' vision and mission in the healthcare industry.

• Develop and oversee a proactive stakeholder relations strategy aimed at fostering collaboration with key stakeholders and driving innovation in healthcare.

• Lead member acquisition and retention initiatives, optimising the member experience throughout their journey. Implement mechanisms to monitor and improve member satisfaction.

• Oversee digital marketing transformation and leverage data analytics to drive marketing decision-making.
• Developandoverseearobuststrategyforhealthandwellnessintheworkplace,withaclear focus on promoting health screening and wellness services and membereducation.
• Lead and mentor a high-performing marketing, communications and members services team, fostering a culture of creativity and excellence.

• Manage corporate social initiatives to maintain the Scheme's image and create value. Oversee the development of all print, electronic, and promotional materials in line with the Scheme’s Corporate Identity Manual as well as Scheme Rules.

• Ensure accurate communication and representation of the Scheme products/services in line with Scheme rules.

• Provide oversight of the Scheme’s Service Provider Network (SPNs) performance in line with SLAs and contractual obligations.

Qualification requirements are:

•  Honours/Postgraduate Professional Qualification (NQF Level 8) degree in Communications, Marketing and Advertising or equivalent in a related field.

• Strong understanding of the South African Healthcare and Medical Scheme Industry

Desirable:

• Master/ Postgraduate degree in related field

• Twelve (12) years’ of functional experience with at least five to eight (5-8) years’ in a highly strategic Marketing, Communications and Client Relations senior role, including staff supervisory, budgetary, and management responsibility, and management responsibility.

Behavioural Competencies:

• Demonstrated ability to develop and articulate a long-term strategic vision for GEMS' marketing, communications, and branding initiatives, aligned with organizational goals.

• Exceptional leadership skills to guide high-performing teams, foster cross-functional collaboration, and inspire organizational alignment.

• Ability to convey complex messages effectively to diverse audiences.

• Demonstrated ability to develop and articulate a long-term strategic vision for GEMS' marketing, communications, and branding initiatives, aligned with organizational goals.

• Leveraging analytics and market insights to inform strategic decisions and drive measurable results.

• Capacity to introduce groundbreaking ideas and creative strategies that differentiate GEMS in the competitive healthcare landscape.

• In-depth understanding of the healthcare sector, including emerging trends, competitive dynamics, and regulatory environment.

• Passion for enhancing member experience through targeted marketing efforts, with a focus on promoting health screening, wellness services, and member education.

• Strong drive to implement strategic initiatives and achieve tangible outcomes in a complex organizational environment.

• Commitment to upholding the highest standards of integrity and ethics, serving as a steward for GEMS' brand and values.

Should you be interested, please apply for the position by emailing your CV to khudu@leboconsulting.co.za

The closing date for applications is`13 November 2024. Should you not hear from us by 28 February 2025, please consider your application unsuccessful

*** GEMS employs people with the highest level of integrity – submission to the appropriate pre-employment assessment is obligatory to be considered for the position.

*** Kindly note that the information provided on application of the position may be shared with a third party for vetting purposes and will be stored by GEMS for a period of 5 years.

  *** Kindly note that information is required for Employment Equity Purposes and information gathered is strictly used according to the intended purpose of collection, unless

there is a legal need or permission is granted from the applicant themselves to make use of it for other purpose

 ***GEMS is guided by the principles of employment equity. Preference will be given to groups who are underrepresented in accordance with GEMS employment equity plan.

*** Should you wish to have your information removed from the GEMS database, kindly send a request in writing to jobs@gems.gov.za.

*** GEMS adopts a hybrid work model

*** GEMS is guided by the principles of employment equity. Preference will be given to groups who are underrepresented in accordance with GEMS employment equity plan.

*** Successful candidates will be required to seek approval to conduct other work outside of GEMS.

GEMS Employees are required to conduct themselves in a manner that reflects the organisation's paramount values: Excellence, Member Value, Integrity, Innovation, and Collaboration